Air Quality
Manager

99.9%

Result 1

99.5%

Result 2

Client's business need

Provide a dual function of educating the public about air pollution and enforcing air quality regulations when necessary.
Enhance the accessibility and usability of the Spare the Air website, ensuring it serves as an effective tool for both information dissemination and regulation compliance.

Solution

A revamped Spare the Air website that balances the Bay Area Air Quality Management District's roles as both an educator and regulator.
The website employs a friendly yet authoritative "Spare the Air Science Teacher" voice to guide users through complex air quality information and regulatory requirements.

Highlights

A comprehensive approach to design research that included user surveys to better understand the needs of new and returning site visitors.
Creation of a fresh and engaging design that incorporates white space, emotive imagery, and intuitive navigation to simplify the user experience.
Strategic use of technologies like Sitecore and ASP.NET to build a flexible and user-focused platform, supported by real-time communication tools like Twilio for alert dissemination.
By integrating these technologies and design principles, the Spare the Air program effectively serves the community by providing critical information in an accessible format, fostering greater public engagement and adherence to air quality guidelines.

Achieved Results

Improved public awareness and understanding of air quality issues through engaging and educational content.
Enhanced user experience with simplified navigation and a clear hierarchy of information, making it easier for visitors to find relevant content and resources.
Successful integration of regulatory and educational roles into a consistent and authoritative voice, increasing community engagement and compliance with air quality guidelines.

Technology Stack